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Wholesale Pricing Check

A quick tool to check if a wholesale deal works for your operation โ€” by SupplyChange

Your Crop

All costs below will be calculated per pound.

Used to convert your total labor and input spend into a per-unit cost.

๐ŸŒฑ Inputs

Seeds, transplants, soil amendments, fertilizer, water. Enter your total spend on inputs for this crop this season โ€” we'll divide by your yield.

$
Cost per lb โ€”
๐Ÿ‘ Labor

Include all labor for this crop: planting, cultivating, harvesting, washing, packing. Include your own time โ€” it counts.

$
Cost per lb โ€”
๐Ÿ“ฆ Packaging

Enter whichever applies to your crop. Leave a section blank if you don't use it.

Outer box / carton
$

Wax box, corrugated carton, crate

How many units fill one box

Box cost per lb โ€”
Inner packaging โ€” bags, clamshells, rubber bands + twist ties, etc.
$

Cost of one bag, one clamshell, or one rubber band + tie

Units that go into each inner package

Inner pack cost per lb โ€”
Total packaging per lb โ€”
๐Ÿšš Delivery

Enter your cost per mile from your delivery calculator, then the distance and load size. We'll calculate your delivery cost per unit.

$

Paste your result from the cost per mile calculator

We'll double for round trip

Total units on this delivery

Delivery cost per lb โ€”
โš ๏ธ Shrink / Loss
Add shrink / loss rate

Turn on for basil, salad mix, strawberries, sweet corn, and other high-shrink crops.

Your crop
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Your COGS per lb
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Inputs
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Labor
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Boxes
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Inner pkg
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Delivery
Direct / Farmers Market
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Suggested price range
Margin at midpoint: โ€”
Food Hub / Wholesale
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Suggested price range
Margin at midpoint: โ€”
Total margin $ at different volumes
Your Crop
$

Calculated on the COGS + Price tab? Paste it here.

๐Ÿ›’ Direct / D2C

$

๐Ÿญ Wholesale

$
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๐Ÿ›’ Direct / D2C โ€” total margin $โ€”
๐Ÿญ Wholesale โ€” total margin $โ€”
Metric
๐Ÿ›’ D2C
๐Ÿญ Wholesale
Price / unit
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Margin $ / unit
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Margin %
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Volume
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Total margin $
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Industry Margin Benchmarks

Typical gross and net margin ranges by channel. Use as reference alongside your own COGS.

Crop Price Reference โ€” Wholesale

Average $/unit from distributor, food hub, and farm direct records. National/regional data โ€” compare against what your local buyers are actually quoting.

Ready to go deeper?

This tool is a quick pricing check. For full cost-of-production analysis:

Know Your Cost to Grow
Crop budget tool, bed by bed. Available through your local extension program.
Veggie Compass
Whole-farm analysis from UW-Madison. Best with a full season of records and a farm advisor. veggiecompass.com โ†’